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An email a day drives subscribers away

February 19th, 2009 · 6 Comments

Dear ____,

While I am interested in what’s happening in your organization, the frequency of your emails has caused me to unsubscribe from the list. In other associations, responding “no” to an rsvp will cease continued reminders about that event. But I see no way to rsvp “no” to yours, which means I am subject to a continual barrage of reminders for events in which I have no interest or otherwise cannot attend. Not sure if that’s by design or simply poor usability.

If your email communications become more useful and less incessant, I will gladly resubscribe.

Tags: Obnoxious marketing · Working World

6 responses so far ↓

  • 1 Adam Rubin // Feb 19, 2009 at 11:39 pm

    Dear MoveOn Member:

    Thank you for being an critical part of the MoveOn.org team for the last two years. Can you believe it’s *only* been two years? With as many emails as we’ve exchanged, it sure seems like it must have been longer. But I digress.

    We at MoveOn.org respect your time. We really do. Sure, we have a lot of good ideas and want to tell you about them. Every last one of them. Every time they cross our minds, just in case you want to support them at $25, $10, or whatever you can share (today! Click _here_ for a link to our secure donation site.).

    But we also understand that you want to hear from us less frequently. Hell — even WE want to hear form us less frequently, and we’re us!!! Your plan for resubscribing when we get a little less chatty sounds great but here’s the fly in the ointment… how can we make sure you KNOW when our emails have grown less incessant if you’re no longer subscribed?!

    Some of our new media team senior staff (OK, OK — just a couple of interns from snotty New England schools. You caught us!) thought it couldn’t be done. But after we reached way down into our Yes We Can! we found this one great idea:

    RSS feeds! We’ve started one for you here at the CroneReport and look forward to checking in whenever the conversation’s “on” in your little corner of the blogiverse. Through your “Leave a Comment” functionality, we’ll give you the latest stats on what MoveOn is doing that’s truly useful, and how our email servers are making the most of your $25, $10 or any amount you can give.

    That should save you the trouble of reading us only in your emails. And you can re-subscribe just as soon as you’re ready.

    And remember: elections that are for sale are not spam-free.

    Thanks for all you do — Adam Ruben

    Or maybe just Phil trying to be cute :-)

  • 2 Phil the anal retentive (or is it anal-retentive?) // Feb 19, 2009 at 11:41 pm

    Ah crap — I just saw that I misspelled Ruben’s name in the Name line above. I hate that I did that!

  • 3 claire // Feb 20, 2009 at 8:43 am

    Nope, not Move On. The local advertising club. When they have an event, they send an email every day. And the only RSVP choice is “yes”. So yeah, I’ll be checking their website for what events are coming up, or maybe setting up RSS…but I haven’t even finished doing that yet for all the blogs in my blogroll.

    With the marketing association, once you rsvp “no” they don’t send you alerts about that event anymore.

  • 4 Jessie T // Feb 27, 2009 at 7:46 am

    I do not think of myself as a local advertising club, however,

    If I posted about events in my organization to the point of annoyance, I sincerly apologize, and want you to know that I am taking steps to amend my ways.

    I understand from our webmaster and listserve monitor, that people do not appreciate logistical conversations being held over listserves.

    I have taken care to correct my error by using the telephone, and individual emails to organize events.

  • 5 cd // Feb 27, 2009 at 10:20 am

    Jessie, my post had absolutely nothing to do with any organization you’re involved in.

  • 6 mark // Mar 15, 2009 at 10:46 am

    Claire…great point! How much communication is TOO much communication? And more importantly, how can an organization put out all the communication it feels necessary, but still give control to the user on how much they want to receive?

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