I got a notice in the mail from Fast Company magazine, with an all-caps THIRD ATTEMPT, YOUR SUBSCRIPTION IS ABOUT TO EXPIRE message telling me to renew NOW to lock in the low, low price of $9.97.
My subscription is set to expire in October. I can get the same low, low price by signing up on their website. Plus, I get one extra free issue if I subscribe there.
Fast Company bills itself as “required reading for executives who wish to reach—or remain—at the top.” They have a target market of people with brains who are capable of keeping track of their finances. So why do they treat their subscribers like idiots?
2 responses so far ↓
1 Tiana // Jun 11, 2008 at 2:39 pm
I was a Fast Company addict until I realized they were the obnoxious morning DJ of the magazine world…
I was waiting for a corporate shout out with studio swag with every issue and realized it was time to move on to more interesting fare like family blogs…
2 Valerie // Jun 16, 2008 at 8:53 pm
I subscribed at one point for $4.97/year and the very next month they sent me a bill asking me to renew for the low low price of $9.97/year. Now why wouldn’t I just wait until the next time I can get it for 5 bucks? Ack.
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